By now I’ve had a chance to use iA Writer for Mac. In fact I’m using it right now to write this post. And I have this to report: Less is less.

You write with it. And not much else. Its defining features are ones that actually remove things.

  • The title bar disappears when you start typing.
  • FocusMode hushes down everything you’ve written except for the sentence you’re writing.
  • Full screen mode blankets your display with a calm, almost-white background, leaving your text with centered and preeminent presence.

If Dieter Rams designed a writing app, it might be a lot like iA Writer. It’s innovative. It’s aesthetic. It’s understandable. It’s unobtrusive, honest, long lasting, and is as little design as possible.

But why is it less?

Because it’s less confusion. Less redundancy. Less distractions. Less fumbling with numberless features that don’t in any way contribute to translating thoughts into words. It’s less in the way. Less equipped to demand anything of its user other than recording thoughts and ideas. This frees you from thinking too much: Is that paragraph too long? How do I create a numbered list again? Where was that column layout option? Was that a run on sentence?

IA Writer is less of what doesn’t matter.

And that’s why it’s going to be successful.